The protest was against the New Zealand trading laws which mean most shops have to remain closed on Good Friday, Easter Sunday, Christmas Day and Anzac Day morning.
The owner accepted that it was badly worded but won't be unhappy about the exposure.
The sign read: "What a pathetic country this is, which allows two poofters to marry and adopt children legally yet stays with an old religious law that curtails everyone else's freedom of action."
Of course the sign was wrong on a number of counts. Same sex couples cannot legally marry - they can only enter into a civil union - and they cannot adopt children under current NZ law.